The Speir Ad Exchange for Agencies
The Speir Ad Exchange for Agencies
An ad agency plans, designs, creates, manages, and buys advertising on the publisher's properties for its clients, the advertisers. The Speir Ad Exchange ad server for agencies provides the platform to manage clients' advertisements, serve ads on publishing partners, and track ad performance. impressions, clicks, conversions, events, and ad spending. If you are an advertiser, you can still use the ad agency account and act as your agency.Getting Started
After creating your ad agency account, follow these 3 simple steps to begin serving and tracking ads for your clients:- Add Creative
Set up the ad creative with a suitable image and landing page. Many different ad formats are supported. - Create Zone
A zone is a rotational pool of one or more ads. This arrangement enables you to switch to a new ad or test different versions of the same ad (A/B testing), without having to request changes from your publishing partner. - Send Ad Tag
Generate the serving code for the corresponding zone and send it to your publishing partners. They will paste this HTML code into their website, or their own ad server, to display the ad.
For independent advertisers, The Speir Ad Exchange provides the ability to track media purchases.
Your publishing partners can be individual websites, mobile apps, ad networks, and ad exchanges. Ad metrics include
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